You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Packaging / Design.
ANA has found 204 results for you, in 178 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on the development of a new Du Maurier brand

A further consideration is being given to the developmentof a Super C brand making use of the Du Mauriername and targeted mainly at women. Some previousresearch on the associations with Du Maurier wascarried out by CRAM. Researchwas required to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 19, 1974
×

Citation

, C. (1974a, March 19). Qualitative research on the development of a new Du Maurier brand. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-development-of-a-new-du-maurier-brand


Research reports

Qualitative research into After Eight Crisp Mint

There has been growth and activity in the 'crisp mint'sector of the market, in particular, the "ElizabethShaw" brand. However, this brand is only bought bya small minority (3.5% of adults) and itis thought that there may be considerable potentialfor...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 11, 1974
×

Citation

, C. (1974a, February 11). Qualitative research into After Eight Crisp Mint . ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-after-eight-crisp-mint-


Research reports

Project 039

Consideration is being given to the production of aMenthol brand. There were two main issues for research:1. The brand could be the same configuration as other Sub B brands or it could be marginallythinner, have a longer filter and appear asabout the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1974
×

Citation

, C. (1974a, February 01). Project 039. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/project-039


Research reports

Qualitative research on Kleenex tissues

The objectives of this research were:1. To find out respondents' brand preferences andreasons for selecting a particular brand of tissues;2. To look at preferences in pack sizes and reasonsfor these preferences, probing the relative importanceof such...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 28, 1974
×

Citation

, C. (1974a, January 28). Qualitative research on Kleenex tissues. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-kleenex-tissues


Research reports

Further qualitative research on imported brands

Previous research on Project 068 (Imported Brands) was conducted by CRAM in November 1972. This was concerned with the possible options in the introduction of an American or quasi-American brand, and included, as stimuli, both concepts, and packs for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 23, 1974
×

Citation

, C. (1974a, January 23). Further qualitative research on imported brands. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/further-qualitative-research-on-imported-brands


Research reports

Report on Super C development

Consideration is being given to the development ofa C Tipped or Super C brand which would be complementaryto Special Filter as a masculine, special occasionbrand. The main objective of the current research was to examineways of conveying the promise...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974
×

Citation

, C. (1974a, January 11). Report on Super C development. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/report-on-super-c-development


Research reports

Qualitative research on Grecian 2000 in the U.K.

Combe Inc. is a manufacturer of a hair colorantproduct, Grecian 2000, which is marketed in the US and which, unlike other dyes and tints,works in a cumulative way by progressively depositingcolor on and within the hair until the desiredhair shade is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1974
×

Citation

, C. (1974a, January 01). Qualitative research on Grecian 2000 in the U.K.. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-grecian-2000-in-the-u-k-


Research reports

Liquid Oxo

Brooke Bond Oxo are interested in developing a product based on Oxo imagery/loyalty which wouldbe competitive to Bovril and Marmite and wouldcapitalize on the possible advantages of "tube" packaging.It is considered that this could be positioned...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 14, 1973
×

Citation

, C. (1973a, December 14). Liquid Oxo. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/liquid-oxo


Research reports

Beecham's powders with menthol

The present research is concerned to further investigateconsumer reactions to the Beecham's Powders withMenthol concept. As this new menthol variant wouldbe marketed in different packaging to thestandard Powders, the research also undertook toexamine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1973
×

Citation

, C. (1973a, December 08). Beecham's powders with menthol. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/beecham-s-powders-with-menthol